Decision Overload

Have you ever noticed how many styles and brands of toliet paper there are at the store?

TP

15.  There are 15 different options.  Don’t feel bad if you didn’t know that. I just recently learned that myself.

Yesterday, I was at the store staring at toilet paper.  I had made decisions all day at work and all day in my life. I was tired. I couldn’t make any more decisions.  So, I didn’t. I just stood there and started looking at all the options. I even read the backs of the different toliet papers.

After agnozing for what felt like forever, I finally picked the brand on sale. I went to pay for my purchases and a little candy bar found its way into my shopping cart. I don’t remember analyzing that decision.

I’ve been thinking about my decision overload experience. At first I  thought I was crazy. Does it really take 5 minutes to pick out toliet paper?  I did some research though. It’s actually a real thing. It’s called decision fatigue. Decision fatigue can cause you to either not make a decision or to make a rash decision. Universities have studied it and they have found people make worse decisions when they are tired, hungry, overwhelmed, stressed and worn out from working all day. Yep, that makes sense.

What has been your experience with making decisions?